Little Caesars | SXM Media
Little Caesars prides itself in offering customers the ”extra most bestest” experience when enjoying their pizza, which equates to the summation of quality + value + convenience.
SXM media also embraces this thinking: we have an audio solution for every budget and taste, with value in the form of all-star talent and personalities, exclusive content and access on over 2000 device types.
We believe that everyone deserves to enjoy Pizza night - whether that’s with family, friends, co-workers, neighbors or by yourself (nojudgement/donethat), and every listener deserves an audio experience that is as unique to them as their favorite topping combination.
The Past: Little Caesars has advertised with us before, mostly with video on Pandora.
The Future: What we want to do is utilize the world of possibilities across all of our platforms – so that they can enhance their existing annual marketing efforts and fill in any white space.
QUESTION:
What if Little Caesars could partner with SXM Media to help our users (and their pizza-lovers) make the most out of any moment throughout the year?
Cheese the day - “Carpe caseus”
We’ve imagined what we call the virtual Pizza Pizza party. Using the subtle LC’s on Little Caesars’ toga we’ve nestled in a QR code as an entry point to Pandora.
Welcome, to the Little Caesar’s virtual Pizza Pizza Party.
Now entering the pizza pizza party
Remember when you were a kid and your favorite restaurant gave you crayons and a placemat with coloring and puzzles?
We’ve created a virtual placemat if you will, an evergreen landing page with modules that contain games, playlists, and seasonal activities that match up with the client’s marketing calendar.
Cheese the day pandora Modes
The Pizza Pizza Party is a brand station 100% owned by Little Caesars, with programming that can change over time. We’ve also curated a number of custom modes to align with the brand personality and listeners’ unique tastes. Listen to the welcome message that will great users when they arrive in the experience
Music! Music!
“Now Now” – St. Vincent
“Bang Bang” – Ariana Grande
“Dance Dance” – Fall Out Boy
“Mony Mony” – Tommy James
“Rush Rush” – Paula Abdul
“Sugar Sugar” – The Archies
“Honey, Honey” – ABBA
Little Lyrics
“Little Secrets” – Passion Pit
“All The Small Things” – blink 182
“Tiny Dancer” – Elton John
“Little” – Jany Green
“Little Dark Age” – MGMT
“So Small” – Carrie Underwood
“Small Talk” – Katy Perry
…
Hot & Ready
”Up” – Cardi B
“Save Your Tears” – Ariana Grande
”Peaches” – Justin Bieber
“What’s Next” – Drake
‘Lil Bit” – Nelly
“Come Through – H.E.R.
‘”We’re Good” – Dua Lipa
Lil Caesars
Lil Durk
Lil Wayne
Lil Nas X
Lil Dicky
Lil Baby
Lil’ Cease
Lil’ Kim
Don’t take our word for it
Little Caesars has some very passionate fans - there are over 400,000 of them on Instagram alone! With this execution we are giving select superfans megaphones, using their words and enthusiasm to announce limited time specials and offers throughout the year. From Pretzel Crust to Pepperoni Crazy Bread, we’ll bridge the excitement from screens to headphones in order to inspire listeners on Pandora and SoundCloud
Take a listen to this example, produced to showcase Little Caesars’ fandemonium over pretzel crust pizza
